What We Strive For
Create a fresh and complete brand identity for a new zero-waste beauty company. This brand will be the focus of a marketing campaign to promote its eco-friendly values and products. The brand elements will be used across product packaging and various marketing materials to establish a strong, cohesive identity.
My Approach
The Elmentri brand was created by a team of four, starting with Danielle's idea and her sketch of an “E” with a butterfly. The group decided to develop this concept further. The final logo features a thicker stroke for better readability and digital compatibility. We selected the Brother typeface, a versatile type family, to represent the brand’s identity. The color purple was chosen to convey elegance and royalty, creating an emotional connection with our audience.
CONTRIBUTORS
Danielle Mae Lee
Manya Jatinbhai Gandhi
Sanabanu Basir Patel
Manya Jatinbhai Gandhi
Sanabanu Basir Patel