What We Strive For
Develop a brand identity for an environmentally focused and sustainable conference. The primary goal of this conference is to disseminate information and help companies adopt sustainable practices. The brand elements will be applied across all promotional and marketing materials. A distinctive logo mark is encouraged to represent the conference.
My Approach
The TRANSFORM - BSR Conference 2024 brand identity was conceived with modern and fun ideas in mind. The logo mark is inspired by an emoji with a heart, symbolizing a sense of lightness that contrasts with the serious goals of the conference. The saturated colors align with this playful approach. The sans-serif typefaces Gotham and Peridot provide a contemporary yet authoritative feel. The serious type complements the playful and colorful logo mark, creating a balanced brand identity.
