What We Strive For
Design a typographic film poster where text is the primary visual element. Typography should reflect the film’s themes, mood, and narrative with minimal use of graphics or photography.
My Approach
The poster for Everything Everywhere All at Once originally used Helvetica, but after observing highway signs during my commute, I switched to Highway Gothic. The typeface aligns with the film’s multiverse theme—common yet unnoticed, much like Evelyn’s realization that her own universe mattered most.
