THE MEADOWAY
What We Strive For
Create a brand identity and wayfinding system for a public park, ensuring an intuitive, accessible, and visually appealing experience.
My Approach
The Meadoway Park identity features a logo with an “M” reflecting a “W” and butterfly antennae, symbolizing trails and wildlife. This shape appears throughout the park’s graphic elements. Custom iconography maintains consistency, while a sans-serif typeface ensures readability. Wood textures blend with a blue-green palette, reinforcing the park’s natural elements.
