What We Strive For
Establish a professional brand identity for the PAP Counseling Division, distinguishing it from the Psychological Association of the Philippines’ Headquarters. The target audience includes students and professionals in counselling psychology. The logo should incorporate the Greek “Psi” (Ψ, ψ) symbol, representing psychology.
My Approach
The PAP Counseling Psychology Division logo features a stylized “Psi” symbol at its center, with an embracing hand symbolizing care and support. A wreath and three stars represent the authority and mission to support the three regions of the Philippines: Luzon, Visayas, and Mindanao. The logo uses colours inspired by the Philippine flag and has different variations, including a circular seal and horizontal/vertical formats.
